What Impacts Life Insurance Pricing?

Getting life insurance can sometimes be a complicated process. However, we are here to make it as simple and easy as possible.


Step 1: Determine your needs
You’ll start by telling us a little about yourself. This includes some details about what you are trying to protect most, your family. We will use details regarding your income, number of kids, and mortgage amount to help give you an idea of how much coverage you might need. Don’t worry though, we have trained life insurance agents available to help give you a more customized and in-depth look if you prefer.

Step 2: Get a quote
We will give you a price range based on the coverage you select and the health information that has been entered. By providing more accurate information about yourself, we can provide a more accurate quote on how much life insurance will cost you. It’s important to disclose the most accurate health information you have available.

Step 3: Apply
We will take the information needed for your application through a short telephone interview. This means that you won’t have to be concerned with completing lengthy and complex paper forms. Once we have all the information needed for the application, we will send the application back to you for electronic review and signature.

Step 4: Underwriting
Once you have signed the application, we will begin reviewing your information to determine if a policy can be offered that meets your desired coverage amount and term length. Depending on your coverage amount, a decision can be made in as little as 20 minutes. However, some applications may take longer for review.

Step 5: Policy Delivery
After your application has been reviewed, you will be sent an offer for coverage. Simply sign the policy and make your first premium payment for the policy to go into effect.

Why Life Insurance?

Life insurance is designed to help those that you care about the most. If you have a spouse, kids or aging parents who depend on you, life insurance is essential to help cover their needs.


When you consider all of the reasons you need life insurance (college funding, funeral expenses, money for daily living needs, etc.) you start to understand your true need is much larger than you might have considered.

Average amounts of insurance

Most experts recommend coverage that is at least 10 times your annual income. Our tool is designed to help you calculate that need. However, we have experts standing by that can help you make the right decision.


There are several life events that can change your life insurance needs.

Getting Married, Having a Baby, Buying a House, Leaving an Inheritance

It’s important to reevaluate your life insurance coverage after any of these events.

41% of life insurance shoppers said these events are what caused them to shop.

1 Based on the average per capita income of $40,584, according to the Bureau of Business & Economic Research
2 Facts About Life 2013, LIMRA.com

What Impacts Life Insurance Pricing?

The cost of life insurance can be impacted by many factors. Here are the top factors that impact pricing the most.

  1. Age – Your age is the number one factor used to calculate the length of time you are expected to live. But don’t worry, there are policies that are right for many different ages.
  2. Tobacco use – The use of tobacco or nicotine products can have an adverse effect on your health. Because of this, the use of these products will cause you to have a higher premium payment.
  3. Build – Your build is a combination of both your height and weight. The healthier your build, the less you will pay for coverage.
  4. Health Conditions – Although most of us are relatively healthy, there may be some conditions that cause your rates to be different than a person without the same medical condition. A history of certain conditions in your family may also have an impact on your rate.
  5. Risky Occupation – This covers hazards that may occur in your work environment.
  6. Dangerous hobbies – Is your idea of fun a bit more daring? Certain hobbies do pose a higher risk to your safety.
  7. Type of policy – There are many different types of insurance policies, including both Term and Permanent. Both the type of policy and the coverage length will directly impact the cost.
Zip Code